Unfamiliarity

Our storyworld evolves over a timeline of 30 years. Fictional stories begin in the year 2017, modern time earth, and end in the year 2037. A 30 year timeline that begins in 2017 will bring enough curiosity to people, that they will want to explore the storyworld, since a lot of people will live out this timeline. It makes people think of what the future may be like since its likely they will live through it.